New Era Yankees
12 CanWest papers join ComBase
here are on board.
CanWest has signed up 12 of its New Era Caps Black
In June, 2002, 22 Manitoba papers had agreed to take part in the readership research project. Ultimately, all of the Manitoba papers backed out.
The papers are all part of CanWest's VanNet group. The papers include the Abbotsford Times, Burnaby Now, the Chilliwack Times, Coquitlam Now, the Delta Optimist, the Adidas Cap For Men
"This is going to have a real ripple effect," she said.
Madison Publishing Publisher Peter Kvarnstrom said that the CanWest move is extremely important to Madison, as VanNet represents New Era Yankees Madison's community newspapers for national advertising. He said Madison might reconsider putting some or all of its community newspapers into ComBase.
"It's great another very important domino that fell for us is going to lead to other major markets participating," said ComBase President Elena Dunn. "Maybe this will change some people's minds in Manitoba now that the two chains Jordan Hat With Ball On Top
"The CanWest papers joining also means that we have all three major markets in Canada Toronto, Montreal and Vancouver," said Dunn. "Having these three markets is vitally important to any national study."
Langley Advance, the Maple Ridge/Pitt Meadows Times, the Royal City Record, the Richmond News, Surrey Now, the North Shore News and the Vancouver Courier.
"Now that CanWest has confirmed their participation, it bears reconsideration on the part of Madison," said Kvarnstrom. "That reconsideration will take place immediately and the final answer will be forthcoming within the week."
British Columbia community newspapers to ComBase.
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