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Dan Jones Editor of Channel 4's creative hub at The Ideasfactory in Birmingham backed the project.
Organisers behind the city council scheme say it has created 442 jobs, safeguarded 900 more and helped generate 6 million in new sales since it was launched in 2003.
He said: "The development of the Creative and Cultural Industries is now recognised by the leading agencies as a critical component in the renaissance of our city. Strengthening the competitive position of the Creative Industries in Birmingham is vital to the future economy of the city.
He said: "I've seen it help lots and lots of small
Ms Alden said: "The support was a great boost for us when we were looking to move to more suitable premises."
The scheme's success is carefully tracked, he said.
"We came up with a model which provides a comprehensive package of support covering areas including advertising, design, performing arts, music, screen based media, software and publishing." The scheme provides support including Jordan Cap Images grants, consultancy, feasibility studies and help in developing portfolios.
Andrew Khoury and Heidi Alden are founding partners of Khoury Architects which set up in business last February in Stourbridge. They successfully applied for a 5,000 grant from the "creative space" arm of the scheme. The cash helped them relocate from Jordan Cap Red Black
manager in planning and regeneration, said: "It's very much about supporting jobs, encouraging local investment and helping to further improve the profile of the city."
Birmingham City Council leader Mike Whitby said the creative sector was playing a major role in the development of the city.
Since its launch it has helped 132 new business start up, helped the Nba Caps 2014
"Our vision involves embracing the talent that clearly exists and ensuring the investment that develops those skills and talent."
A bid for a cash injection of around 5 million has been made to boost a project designed to nurture Birmingham's booming creative industries sector.
A new body designed to provide a strong voice for Birmingham's rapidly growing creative sector was launched last week. He spoke out after more than 120 businesses working in fields such as music, film and design last week joined forces as Creative Birmingham Business to boost the sector.
Mr Zahir, creative business Nike Cap For Kids
5m bid to boost city creative industries
Stour bridge to St Paul's Square in the city.
The programme was launched in 2003 and has received funding so far of around 5 million. Mr Zahir said he was hoping for a similar amount if the latest proposal is agreed. He said: "The project was put together in recognition of what is a significant growth sector.
generation of 6 million in new sales, supported 600 firms and businesses and created 442 jobs directly while safeguarding 900.
operations directly. The support is aimed at directly growing businesses and it is very positive for the city as whole."
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